What Is Digital Marketing?
Digital marketing can be defined by using different types of digital tactics and medium so that you can connect with your customers or clients where they spend most of their time. Digital advertising, online brochures, email marketing and beyond are staying under the same umbrella of “digital marketing”. Digital marketing is a buzzing word right now in Bangladesh. Not only big business owners but also small business owners have become conscious regarding digital marketing for their products and services.
What Are The Digital Marketing Tactics for Example?
The best digital marketers have the clear concept of ranking a website in paid or organic way. Some tactics and examples have been described below to consider for your business.
Search Engine Optimization(SEO):
SEO is the process by which your website will be ranked in the first page of the search engines so that the number of visitors in your website will be increased. The channels included in SEO are
Content Marketing refers the creation and promotion of contents for having customers, creating brand awareness,traffic growth and generating lead. The channels involved in content marketing have been listed below
- Blog posts
- Ebooks and whitepapers
- Online brochures and lookbooks
Social Media Marketing:
Your brand as well as your content will be promoted on social media networks to create brand awareness, drive traffic and generate leads for your business. The channels included in social media are
- Snapchat and many more.
PPC is a way of driving traffic to your website. So you have to pay a publisher for clicking on your ads each time. The most popular PPC program is Google Adwords. Besides, there are many other channels which are
- Sponsored message on Linkedin
- Promoted tweets on Twitter
- Paid ads on Facebook
This is an advertising way based on performance by which you can receive commission by promoting someone’s products or services on your website. Affiliate marketing channels are
- Publishing video ads through youtube partner program
- Posting your affiliate links through social media accounts
- Posting your affiliate links in your blog through publishing posts
Native Advertising denotes the marketing way by which your website and your content will be promoted on those channels based on your desired location. Many people are considering social media advertising like Facebook advertising and Instagram advertising as native advertising.
Marketing Automation can be defined as using software those are used to automate your basic marketing operation for your business. Many marketing departments are doing their jobs by using softwares rather doing manually, such as
- Social media post scheduling.
- Email newsletters.
- Contact list updating.
- Campaign tracking and reporting.
- Lead-nurturing workflows.
Email Marketing is being used to contact with the audience for various purposes like promoting content, discounts and events as well as directing people towards the business website. There are many types of emails for email marketing campaigns which are
- Follow-up emails to website visitors who downloaded something.
- Blog subscription newsletters.
- Holiday promotions to loyalty program members.
- Customer welcome emails.
- Tips or similar series emails for customer nurturing.
Online PR refers to secure online coverage with blogs, digital publication and other content based websites. It’s like traditional PR but in the online spaces. The channels involved here are
- Engaging comments on your social media pages
- Engaging online reviews for your company
- Engaging comments on your personal website or blog
Data Host IT is providing digital marketing services by ensuring all of the above tactics for increasing your online appearance to your clients. Digital Marketing in Bangladesh has become so much popular. We have a strong digital marketing team to boost your business and we are determined to carry your business to the next level of success.